How SaaS Companies Can Position Their Product to Win AI-Driven Recommendations with G2's CMO

Instead of researching dozens of vendors, today's B2B buyers often start with a single prompt: "What's the best software for my use case?" In seconds, AI generates a shortlist, and that list increasingly determines which vendors actually get evaluated. In this session, we'll unpack new research that showcases how AI is compressing the traditional SaaS buying journey and how vendors can win the answer through discovery, differentiation, and demand generation. Attendees will learn: How AI is reshaping B2B discovery and evaluation What makes AI include, or exclude, a vendor from its recommendations How SaaS companies can position their product and messaging to win in AI-driven research