About this session

One runs marketing for a $20B+ public company with a team of 700. The other runs AI across SaaStr with 30+ agents in production. Both have stopped talking about AI-powered GTM and started actually running it. This isn't a panel about what marketing could look like with AI. It's two operators comparing notes on what they've deployed, what's working, what flopped, and what they're building next. In this session, Denise and Amelia will cover: •Why Denise says "the dashboard is dying" and what replaced it at Snowflake: data agents that marketing teams talk to instead of reports they stare at •How SaaStr runs GTM on 30+ AI agents, from hyper-personalized outbound to content to pipeline, and the real performance data behind it •The "you can't have an AI strategy without a data strategy" problem, and what both teams learned the hard way about getting the foundation right •What the marketing org chart actually looks like when AI handles execution and humans shift to judgment, taste, and strategy •The campaigns and workflows where AI outperformed humans, and the ones where it absolutely didn't •Tactical advice for marketing leaders who want to start deploying AI this quarter, not next year