Aurasell at SaaStr AI Annual 2026

About Aurasell

Aurasell provides an AI-powered platform designed to enhance sales engagement and productivity. Their solution helps businesses streamline sales processes and improve revenue outcomes through intelligent automation and insights.

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Booth visitor → closed customer in 6 business days

"We just closed a deal from last week's SaaStr AI event. Booth visitor to new customer in 6 business days??? LFG."

— Kari Reynosa, Head of Global Event Marketing, Aurasell AI

Sponsor case study

Aurasell: a SaaStr AI Annual 2026 booth visitor became a paying customer in 6 business days

6 days

Booth visitor → signed customer

The ask

Aurasell came to SaaStr AI Annual 2026 as a Platinum sponsor with a specific ask: don't just collect badge scans, source pipeline that closes inside the quarter. Booth-to-revenue is the metric every sponsor cares about and almost none of them measure publicly.

On the floor

The Aurasell team ran the booth as a working sales motion, not a brand activation: qualified conversations on the floor, same-day follow-up from the booth, and a tight handoff between Kari Reynosa's marketing org and account exec Jen Miltenberger. The lead in question walked up at the booth, took a live demo, and stayed in active dialog through the rest of the show.

The result

Six business days after the show floor closed, that booth visitor signed as a paying Aurasell customer. Kari announced it on LinkedIn the morning the deal closed: "Booth visitor to new customer in 6 business days??? LFG." It is the fastest publicly-shared booth-to-close cycle of any sponsor at SaaStr AI Annual 2026 to date.

"We just closed a deal from last week's SaaStr AI event. Booth visitor to new customer in 6 business days??? LFG. Congrats Jen Miltenberger, many more to go!"
— Kari Reynosa, Head of Global Event Marketing, Aurasell AI

Where to find Aurasell at SaaStr AI Annual 2026

Aurasell is exhibiting as a Platinum sponsor at SaaStr AI Annual 2026, taking place May 12-14, 2026 at the San Mateo County Event Center in the San Francisco Bay Area. The full sponsor expo, agenda, and live demos run across all three days.

See the full 2026 agenda → Get tickets →