Helply at SaaStr AI Annual 2026

About Helply

Helply provides an AI-driven platform designed to streamline customer support operations. Its solutions cater to businesses seeking to enhance customer interactions and improve service efficiency through automation and intelligent workflows.

Visit Helply →

150+ qualified demos in 3 days, and Helply re-booked the same booth on-site for 2027

"For 3 days straight our booth was packed. We booked 150+ ICP-fit demos with prospects who said the same thing over and over: "We want to pay for value. We want outcomes and don't want to pay for seats anymore." We already rebooked the same booth at SaaStr for next year."

— Alex Turnbull, Founder & CEO, Helply

Sponsor case study

Helply: 150+ qualified demos in 3 days, re-booked the same SaaStr AI booth on-site for 2027

150+

ICP-fit demos booked in 3 days

The ask

Helply is a 100%-bootstrapped "first outcome-based AI help desk," built by a small founder-led team with no outside capital. The question going in was high-stakes and simple: could a self-funded team put $100K into the best booth at the largest B2B + AI event of the year and turn it into a quarter's worth of pipeline in just three days?

On the floor

Helply put $100K of founder capital into showing up properly: the best booth location in Hangar West, the full founder-led team on the floor in Hawaiian shirts, and an 8-foot panda mascot pulling foot traffic. Every conversation was anchored to one positioning line: pay for outcomes, not per-seat, and the team ran a tight booth SOP: a quick qualifying conversation, and if there was fit, book the demo on the spot instead of scanning a badge to chase later.

The result

For three days the Helply booth in Hangar West was packed end to end. The team walked away with 150+ ICP-fit demos booked, every single prospect echoing the same line: "we want to pay for value, not for seats." Helply re-booked the same Hangar West booth for SaaStr AI Annual 2027 on-site before the floor closed, the strongest renewal signal a sponsor can give. Helply is at $500K ARR with only 250 pilots live for 3 months, and the next cohort is filling for end of August off the back of the show.

"Day 2 at SaaStr was the single best day of my 20-year career. We booked 60+ demos in one day with mid-market teams who want to pay for outcomes, not seats, and we re-booked the same booth for 2027 before the floor even closed."
— Alex Turnbull, Founder & CEO, Helply

Where to find Helply at SaaStr AI Annual 2026

Helply is exhibiting as a Gold sponsor at SaaStr AI Annual 2026, taking place May 12-14, 2026 at the San Mateo County Event Center in the San Francisco Bay Area. The full sponsor expo, agenda, and live demos run across all three days.

See the full 2026 agenda → Get tickets →