Why SaaStr AI Annual is the AI pricing event of 2026
Pricing is the open question of the AI era. Seat-based pricing breaks when an agent does the work; usage-based pricing scares buyers; outcome-based pricing is hard to measure. SaaStr AI Annual 2026 is the only major B2B event with a dedicated track on what's actually working — pulled from founders who have repriced, lost, and won.
Across three days in the SF Bay, you'll hear how the top B2B + AI companies structure pricing pages, package agents into tiers, defend gross margin against compute costs, and negotiate procurement when the buyer has no precedent. Plus peer roundtables on the hardest pricing questions of 2026.
If you are a founder, CRO, CFO, or PM thinking about how to price an AI product, this is the room.
Relevant sessions on the agenda
Frequently asked questions
Is there a dedicated pricing track at SaaStr AI Annual 2026?
Yes. Pricing and monetization sessions run across all three days, plus peer roundtables for founders and CROs working through real repricing decisions.
Will I hear case studies, not just frameworks?
Yes. SaaStr's editorial bias is post-mortems and concrete numbers — speakers are operators sharing what actually happened, not consultants selling frameworks.
Can I meet pricing-focused investors at SaaStr?
Yes — many top B2B VCs participate in the Meet a VC matchmaking program. Apply at /networking/meet-a-vc.
Get the 2026 playbook on pricing AI
May 12-14, 2026 · San Mateo, CA · 10,000+ B2B + AI leaders.