SaaStr 2026 · Agenda · Session

Bot or Buyer? A Tactical Playbook for Protecting Your SaaS Revenue in the Age of AI Crawlers with Cloudflare's CSO

Tue, May 12, 5:00 PM PDT

About this session

Right now, AI crawlers are hitting your site more than your customers are. Cloudflare sees it across 20% of the internet: OpenAI scrapes 1,700 pages for every one it sends back as a referral. Anthropic's ratio is 73,000 to 1. Your content, your docs, your pricing pages are training someone else's model while your traffic numbers quietly erode. Most SaaS companies haven't noticed yet. The ones that have don't know what to do about it. As Cloudflare's CSO, Stephanie leads the company's push to make AI crawling permission-based by default and give every site owner the ability to block, allow, or charge for access. This is a tactical session. You'll walk away with: How to identify exactly how much of your traffic is AI crawlers vs. real users, and the Cloudflare data that shows how bad the ratio has gotten across SaaS The revenue impact most companies are missing: how AI crawlers scrape your content, reduce your organic search traffic, and undercut your product without ever buying it A step-by-step playbook for deciding what to block, what to allow, and what to monetize, including Cloudflare's new pay-per-crawl model How to implement bot management without breaking your SEO, your integrations, or your legitimate API traffic What Cloudflare learned rolling out default AI crawler blocking across millions of sites on July 1, 2025, and what broke The emerging business model: how some SaaS companies are turning AI crawling from a threat into a revenue line

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