About this session
No slides. No rehearsed demo. Just a laptop, a microphone, and 45 minutes to build a working AI VP of Marketing live in front of you. Most people are talking about AI agents. Amelia is going to build one on stage. You'll watch the entire process from zero to a functioning AI VP of Marketing that can research, write, strategize, and execute, all built in real time with decisions explained as they happen. In this session, you'll see: The full live build of an AI VP of Marketing, from first prompt to working agent Every decision along the way: what tools to connect, what workflows to automate, what to leave to humans Where it works immediately, where it breaks, and how to fix it on the fly What this role actually looks like when AI handles 80% of the execution The honest cost, timeline, and skill level required to do this yourself All in real time :)
Speakers
Other sessions at SaaStr AI Annual 2026
FDE (CCO) Summit: 7 Metrics for the AI Era: How to Measure Success When Software Delivers Outcomes, Not Features with Success Venture Partners' Founder & GP
Tue, May 12, 5:00 PM PDT
John Gleeson
FDE (CCO) Summit: The Game Changed: 5 Counterintuitive Moves for Building Customer Success in AI Hypergrowth with Lovable's Head Customer Success
Tue, May 12, 5:00 PM PDT
Monica Perez
SaaStr AI Sponsor Expo Open
Tue, May 12, 5:00 PM PDT
Inside the AI Economy: What Stripe's Data Reveals on How Top AI Companies Approach Growth, Monetization, and Agents with Stripe's CRO of AI
Tue, May 12, 5:00 PM PDT
Maia Josebachvili
Meet with Lightfield's CEO and Co-Founder
Mon, May 11, 5:00 PM PDT
Keith Peiris
Stop Waiting on Engineering. A Vibe Coding Class for Product Leaders for Replit
Tue, May 12, 5:00 PM PDT
Samuel Spitz
Be in the room for this session — and 200+ more
May 12-14, 2026 · San Mateo, CA · 10,000+ B2B + AI leaders.