About this session

95% of enterprise AI pilots show no financial ROI. Most leaders assume the fix is a bigger model, a longer context window, or more agents. New research suggests the real problem is more fundamental, yet fixable. AI fails predictably when asked to connect your products, buyers, and sales methodology into a situationally correct answer: the more reasoning steps required, the faster accuracy collapses. The solution? A world model. Vivun CEO Matt Darrow will present new research on reasoning fidelity across sales domains, demonstrate live why AI without a world model fails the moment complexity enters a deal, and show what changes when it has one (87% say Hero is just as (or more) competent than a typical team member). You'll leave with a diagnostic framework for evaluating any sales AI investment: the specific questions to ask, the failure patterns to test for, and what separates AI that sounds smart from AI that actually performs when the deal gets hard.