AI Agents at Scale: How Salesforce Is Using AI to Turn SMB into Its Fastest-Growing Segment

Salesforce has closed 29,000 Agentforce deals in 15 months. ARR from AI agents jumped 330% year over year to over $500 million. Adam Alfano runs Salesforce's 4,000-person SMB organization and has watched firsthand what happens when you give small teams access to the same AI agents that Fortune 500 companies are deploying. They don't just keep up. They start operating like companies ten times their size. In this session, Adam will cover: Why SMB became Salesforce's fastest-growing segment and how AI agents are the core driver What "Agentforce" actually looks like inside a 20-person company vs. a 2,000-person company, and why the smaller team often sees faster ROI The use cases that win first: SDR automation, customer service, onboarding, and the boring workflows that SMBs could never afford to staff before AI Why clean data matters more than model choice, and the foundational work most companies skip What Salesforce learned deploying Agentforce across 29K customers about what separates teams that adopt from teams that churn How to start: the high-value, simple use cases that build trust internally and compound fast