About this session
Most companies spend their first $100M in ARR building out a massive sales org. Gamma didn't. They scaled to $100M ARR profitably, without a traditional sales team, by building a product so good that users sold it for them. In a world where everyone is debating how to deploy AI SDRs, Gamma skipped the question entirely. In this session, Grant will cover: The growth engine behind Gamma's path to $100M ARR: how a product-led motion replaced the need for a sales team What "profitably" actually means at that scale and the financial discipline that let them get there without burning through venture dollars on headcount How AI-native product design drives organic adoption, virality, and expansion revenue without a single cold email The inflection points that mattered: what changed at $1M, $10M, and $50M ARR and the decisions that would have killed the trajectory When to add sales and when not to, and how they think about layering in GTM without breaking what's already working The metrics they obsess over that most SaaS companies ignore, and the ones everyone tracks that they don't care about
Speakers
Other sessions at SaaStr AI Annual 2026
Meet with Lightfield's CEO and Co-Founder
Mon, May 11, 5:00 PM PDT
Keith Peiris
Fewer Clicks, Faster Deals: How AI Fixes the Rep Experience Nobody Talks About (Live Demo) with Nue.io
Wed, May 13, 5:00 PM PDT
James McArthur
How SaaS Companies Can Position Their Product to Win AI-Driven Recommendations with G2's CMO
Tue, May 12, 5:00 PM PDT
Alex London
The Data Layer Underneath Every AI Agent: Databricks' Co-Founder on Scaling to $5B+ ARR
Tue, May 12, 5:00 PM PDT
Arsalan Tavakoli
SaaStr AI 2026 Pitch Comp Featuring HData
Tue, May 12, 5:00 PM PDT
Hudson Hollister
Meet with OpenRouter's Co-Founder and COO
Tue, May 12, 5:00 PM PDT
Be in the room for this session — and 200+ more
May 12-14, 2026 · San Mateo, CA · 10,000+ B2B + AI leaders.