About this session

Most companies spend their first $100M in ARR building out a massive sales org. Gamma didn't. They scaled to $100M ARR profitably, without a traditional sales team, by building a product so good that users sold it for them. In a world where everyone is debating how to deploy AI SDRs, Gamma skipped the question entirely. In this session, Grant will cover: The growth engine behind Gamma's path to $100M ARR: how a product-led motion replaced the need for a sales team What "profitably" actually means at that scale and the financial discipline that let them get there without burning through venture dollars on headcount How AI-native product design drives organic adoption, virality, and expansion revenue without a single cold email The inflection points that mattered: what changed at $1M, $10M, and $50M ARR and the decisions that would have killed the trajectory When to add sales and when not to, and how they think about layering in GTM without breaking what's already working The metrics they obsess over that most SaaS companies ignore, and the ones everyone tracks that they don't care about