About this session
Most companies spend their first $100M in ARR building out a massive sales org. Gamma didn't. They scaled to $100M ARR profitably, without a traditional sales team, by building a product so good that users sold it for them. In a world where everyone is debating how to deploy AI SDRs, Gamma skipped the question entirely. In this session, Grant will cover: The growth engine behind Gamma's path to $100M ARR: how a product-led motion replaced the need for a sales team What "profitably" actually means at that scale and the financial discipline that let them get there without burning through venture dollars on headcount How AI-native product design drives organic adoption, virality, and expansion revenue without a single cold email The inflection points that mattered: what changed at $1M, $10M, and $50M ARR and the decisions that would have killed the trajectory When to add sales and when not to, and how they think about layering in GTM without breaking what's already working The metrics they obsess over that most SaaS companies ignore, and the ones everyone tracks that they don't care about
Speakers
Other sessions at SaaStr AI Annual 2026
Building a 1B View Influencer Program (Powered by AI) with
Tue, May 12, 5:00 PM PDT
Koby Conrad
The Agent Flywheel: How to Win Distribution When AI Agents Pick The Product with CoreWeave's VP of Growth and AI
Wed, May 13, 5:00 PM PDT
Lavanya Shukla
Founder <> VC Brunch - in the VC Lounge Presented by Revolut Business
Wed, May 13, 5:00 PM PDT
From Prompt to Revenue: How AI Agents Are Rewriting the Commerce Stack with Shoplazza
Wed, May 13, 5:00 PM PDT
Adam Mawdesley
SaaStr & Google for Startups present the AI Demo Pitch Competition LIVE Finale!
Wed, May 13, 5:00 PM PDT
Nobody Wants More AI Chat: How We Built AI That Grew Our Revenue 78% YoY and Performs Real Work Across HR, IT, and Finance with Rippling
Tue, May 12, 5:00 PM PDT
Luke Prokopiak
Be in the room for this session — and 200+ more
May 12-14, 2026 · San Mateo, CA · 10,000+ B2B + AI leaders.