From Buyer to Builder: Lovable's Head of Growth on the Power Shift That Rewrites SaaS

Lovable went from zero to $200M ARR in under a year. Eight million people are now using it to build software by describing what they want in plain English. No code. No developers. No buying a SaaS product and hoping it fits. That's not a developer tools story. That's a SaaS business model story. Because when your customer can build their own version of your product over a lunch break, the entire value proposition of selling software subscriptions starts to crack. Elena isn't here to declare SaaS dead. He's here to explain what he's seeing from the center of the shift: millions of non-technical users building software that would have been a six-figure contract two years ago. In this session, we will cover: What 8 million users are actually building on Lovable, and how much of it directly replaces software they used to pay for The "last piece of software" thesis: why Lovable's endgame is a world where every company's tech stack is built on top of one AI interface, not dozens of SaaS subscriptions Where SaaS is most vulnerable and where it isn't, because not every product gets replaced by vibe coding What this means for SaaS founders: the categories at risk, the ones that get stronger, and how to build defensibility when your buyer can become your competitor overnight How Lovable scaled to $200M ARR with a tiny team and what that says about the economics of software companies going forward The move from "Software-as-a-Service" to "Software-as-a-System" and why he thinks most of the world's companies will eventually run their tech stack through an interface like Lovable