About this session
James McArthur is VP of Product Advocacy at Nue.io, the Salesforce-native revenue platform that unifies CPQ, billing, and revenue operations. With nearly two decades of experience shaping go-to-market processes, James has held a wide range of roles at Nue, from Head of RevOps to building the sales engineering function, managing alliances, and leading product advocacy. That breadth gives him a rare end-to-end view of the customer lifecycle.
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