Aurasell: a SaaStr AI Annual 2026 booth visitor became a paying customer in 6 business days
Six business days after the show floor closed, that booth visitor signed as a paying Aurasell customer. Kari announced it on LinkedIn the morning the deal closed: "Booth visitor to new customer in 6 business days??? LFG." It is the fastest publicly-shared booth-to-close cycle of any sponsor at SaaStr AI Annual 2026 to date.
Helply: 150+ qualified demos in 3 days, re-booked the same SaaStr AI booth on-site for 2027
For three days the Helply booth in Hangar West was packed end to end. The team walked away with 150+ ICP-fit demos booked, every single prospect echoing the same line: "we want to pay for value, not for seats." Helply re-booked the same Hangar West booth for SaaStr AI Annual 2027 on-site before the floor closed, the strongest renewal signal a sponsor can give. Helply is at $500K ARR with only 250 pilots live for 3 months, and the next cohort is filling for end of August off the back of the show.
Want your booth in next year's case study list?
Sponsors who track booth-to-pipeline and share the numbers get featured here. Email Amelia to lock in sponsorship for the next SaaStr AI Annual.